IAAF announces sponsorship deal with China Petroleum and Chemical Corporation (Sinopec)
The International Association of Athletics Federations (IAAF) is delighted to announce a sponsorship deal with the China Petroleum and Chemical Corporation (Sinopec). ©New IAAF LOGO
Monte-Carlo – The International Association of Athletics Federations (IAAF) is delighted to announce a sponsorship deal with the China Petroleum and Chemical Corporation (Sinopec).
In a deal brokered by Dentsu, the IAAF Marketing Agency, Sinopec becomes the first international Chinese corporation to be involved with the IAAF at an international level.
The addition of Sinopec as an IAAF partner, although currently for only a limited number of competitions, is the latest step in the international diversification of the IAAF’s portfolio of sponsors following the integration of Korea’s Samsung and Russian bank VTB in recent years.
Under the terms of the agreement Sinopec will become an Official Sponsor of the IAAF/VTB Continental Cup that will take place on 4 & 5 September 2010, in Split, Croatia. Sinopec has acquired a full sponsorship package comprising 6 advertising boards and an array of additional rights. Sinopec will join title sponsor VTB Bank and Official Sponsors Adidas, TDK and Seiko, as well as Official Supplier Mondo, and a group of National Suppliers/Public Institutions.
Sinopec has also acquired title sponsorship rights for the IAAF World Half Marathon Championships that will take place on 16 October 2010 in Nanning, China. The event has therefore been rebranded the IAAF/Sinopec World Half Marathon Championships.
The China Petroleum and Chemical Corporation (Sinopec) is a vertically integrated energy and chemical company with principal businesses of exploration, production and trading of petroleum and natural gas, refining and sales of petroleum products and production and sales of chemical products. It is the second largest producer of crude oil and gas and the largest refiner in China. It is listed in Hong Kong, London and Shanghai.
“I warmly welcome the announcement of our partnership with Sinopec. This first direct association with the economic powerhouse of China is a vital ingredient in the IAAF’s long term strategy to ensure both its financial stability and the continued global development of Athletics,” commented IAAF President Diack. “Our sport is the number one at the Olympic Games and our own World Championships are the third biggest global sporting event after the Games and the FIFA World Cup, and this agreement with Sinopec will help us to retain and enhance that position in world sport.”
IAAF Full article at iaaf.org
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