Brooks Sports' PureProject Tops Running Shoe Leaderboard
Finishes 2011 with double digit growth, top honors from retail accounts and runners
Brooks Sports' PureProject Tops Running Shoe Leaderboard ©Brooks® Sports, Inc.
BOTHELL, Wash. - Brooks Sports, Inc. (www.brooksrunning.com) crossed the finish line for 2011 leading overall brand market share in the specialty running channel (SRA) for the twelfth straight month, according to Leisure Trends Group's Run Specialty RetailTRAKTM.
Brooks' continued growth in the space was amplified in late 2011 by the October launch of PureProject, the brand's collection of lightweight running shoes. PureProject sales vaulted Brooks to the top spot in October and November 2011 with 33 percent market share in the minimalist running shoe category, according to Leisure Trends.
This was fueled by sales of the PureCadence, which became the best-selling minimalist shoe at SRA for the same two-month period.
Also experiencing significant growth was Brooks' entire footwear line. In 2011, Brooks' total U.S. footwear sales rose 39 percent, bolstered in part by three styles experiencing triple-digit growth: Ghost (up 134 percent), Trance (up 114 percent) and Ravenna (up 100 percent). Not to be outdone, the Brooks top seller, the Adrenaline GTS (up 23 percent in the U.S.), retained its position as the No. 1 shoe at SRA in 2011, also according to Leisure Trends.
"2011 marked a fantastic year for Brooks as we made great headway toward our quest to become the next billion-dollar brand in running. We remained steadfast on providing best-in-class product and service to customers and found new ways to successfully connect with runners ‘round the globe," said Jim Weber, president and CEO of Brooks Sports, Inc. "Making 2011 even more exceptional, we capped off the year with the global launch of PureProject. From R&D to design to launch, we approached the lightweight market with a unique point of view that combined runner insights, proprietary technologies, biomechanics, and beautiful design. Initial sales numbers and consumer excitement support that our instincts were right on track."
Validating the sales growth seen on the footwear side, Brooks' Trance 11 and PureFlow today received awards by worldwide authority on running, Runner's World. In the magazine's Spring Shoe Guide found in the March issue, the Trance 11 earned the coveted "Editor's Choice" award and the PureFlow was announced as a "Best Buy.."
With 2011 ending with a bang, Brooks' 2012 momentum is at an all-time high. For spring, Brooks' global backlog is up 45 percent and the outlook for the rest of the year shows no sign of fatigue.
For more information about Brooks' performance running footwear, apparel, and accessories, please visit www..brooksrunning.com
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